Acceptable use policy

Email and PECR

Cold email may only go to corporate subscribers, meaning limited companies and LLPs. Do not send cold email to sole traders or partnerships unless they have given you consent.

Check who you are contacting. Lead Finder shows Companies House results, but you decide who to email and you are responsible for that choice.

Say who you are, use a real sender name and reply address, and give an honest subject line.

Unsubscribe is always honoured

Every email carries a working unsubscribe link. Anyone who unsubscribes or asks you to stop is added to a suppression list and must never be contacted again from your account. Do not try to get around the suppression list.

No spam

Do not buy or rent lists, scrape personal addresses, send the same message to people who have said no, or send high volumes that cause complaints. Keep to the sending limits and one mailbox per campaign.

We pause campaigns with high bounce or complaint rates.

Content

Messages and ads must be honest and lawful. No misleading claims, no illegal or discriminatory content, no malware or phishing, and no impersonation.

Recruitment ads must follow Meta's employment ad rules, including no targeting by age or gender.

Data

Only add contact data you have a lawful reason to hold. Respect requests to see or delete someone's data.

What happens if you break this policy

We can pause campaigns, suspend sending or close your account, with or without notice for serious breaches. Report abuse to hello@gaffio.com.