Gaffio vs GoHighLevel.
GoHighLevel is a broad marketing and sales platform that agencies build their own set ups on. Gaffio is made for one job, helping UK contractors find clients and run the work. Here is how they differ.
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What each one does.
| Topic | GoHighLevel | Gaffio |
|---|---|---|
| Entry price | Starter is $97 a month, shown in US dollars. | Starter is £39 a month. |
| Higher plans | Unlimited is $297 a month and Agency Pro is $497 a month. | Pro is £149 a month, with included usage. |
| Users and contacts | The page says unlimited users and unlimited contacts. | Starter has up to 2 users and Pro up to 10. |
| Built for | Marketing agencies and businesses building funnels, automations and sub accounts. | UK contractors, with clients, jobs, quotes, subbies, schedule and invoices already set up. |
| Jobs, quotes and subcontractors | You would build these yourself from its general tools. | Included, with live margin on every quote. |
| Finding new clients | Funnels, forms, messaging and automations you set up. | Lead Finder for property managers and letting agents, then email outreach. Lead Finder is £1 per 10 contacts. |
Prices checked October 2026. The GoHighLevel facts come from their public pricing page and may have changed since. Their prices are in US dollars unless a pound sign is shown. Check their page before you decide.
When GoHighLevel fits
GoHighLevel suits an agency or a business with someone who enjoys building automations, funnels and sub accounts, and who wants one tool for many different clients or industries.
When Gaffio fits
Gaffio suits a contractor who wants the contractor tools ready on day one and a way to find property managers and letting agents without building anything first.
Good to know.
Is Gaffio cheaper than GoHighLevel?
The entry plan is £39 a month against $97 a month. They do different things, so compare what you need. Prices checked October 2026 on their public pricing page. Prices change, so look at their page before you decide.
Can GoHighLevel run a contractor business?
It can be set up to, with time and effort. It does not come with jobs, quotes, subcontractor vetting or a dispatch search ready made.
Do I need to set anything up in Gaffio?
Add your company, trades and rates, then add your clients and jobs. There are no funnels or automations to build.
Where did these prices come from?
GoHighLevel's public pricing page, October 2026. Their prices are in US dollars and ours are in pounds.
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