Gaffio vs Instantly and Apify.
Many people join Apify to collect business data and Instantly to email it, then stitch the two together. Gaffio puts finding the businesses and emailing them in one place, built for UK contractors. Here is how it compares.
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What each one does.
| Topic | Instantly and Apify | Gaffio |
|---|---|---|
| Instantly, entry price | Growth is $47 a month for 5,000 emails and 1,000 uploaded contacts. | A sending mailbox is £33 a month from your wallet, one mailbox per campaign. |
| Apify, entry price | Free with $5 of usage a month, Starter at $19 a month, Scale at $199 a month. | Lead Finder is £1 per 10 contacts that come back with a phone or checked email. |
| Joining the two | You choose a scraper, clean the data, check the emails and upload the list to the sending tool. | Search, Companies House check and email check happen in the same screen, then the contacts go to a campaign. |
| UK email rules | General tools. You set up the rules for your own country. | Unsubscribe line on every email and a Companies House result on each contact, so you can see which are limited companies. |
| Flexibility | Both can be used for any industry and any country. | Made for UK contractors writing to property managers and letting agents. |
Prices checked October 2026. The Instantly and Apify facts come from their public pricing page and may have changed since. Their prices are in US dollars unless a pound sign is shown. Check their page before you decide.
When Instantly and Apify fits
Instantly and Apify suit a team that wants full control, sends high volumes of email, or works in many industries and countries.
When Gaffio fits
Gaffio suits a contractor who wants a short route from a search to a first email, without choosing scrapers or joining tools together.
Good to know.
Can Gaffio replace Instantly and Apify?
For finding UK property managers and letting agents and emailing them, yes. If you need high volumes or other industries, those tools give you more control.
Where did these prices come from?
Instantly's public pricing page and Apify's public pricing page, October 2026, in US dollars. Instantly shows several plans and discounts, so we used its plainest monthly plan.
Do I still need to follow email rules?
Yes, whichever tool you use. Our guide to cold email rules for UK contractors explains them in plain words.
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